The client for this upscale boutique requested that the design be elegant, open, and urbane to highlight the clothing, shoes, and accessories of the latest hip-hop artist and their fashion lines. The double height retail space was the prime corner of a new high rise residential tower with street access from two sides.
The design features a screened mezzanine with double height columns, and step up to a free-form plaza with the displays of the merchandise on pedestals and plinths as works of art and sculpture. the mezzanine stock room screen wall creates a billboard of signage from LCD flat panel monitors for advertising and the hip-hop artist music videos.